ICC’s Digital Partnership with Mphasis Unveiled at ICC Men’s Cricket World Cup 2023

Mphasis, a company specializing in IT solutions and services, is now the official Digital Consulting Partner for the ICC Men’s Cricket World Cup 2023. This partnership means that the International Cricket Council (ICC) will be teaming up with Mphasis to enhance the digital experiences for cricket fans worldwide.

The ICC has a vast digital presence, reaching hundreds of millions of cricket enthusiasts. Their primary focus is on providing a fan-centric experience. The Men’s Cricket World Cup aims to put fans right in the heart of the action, offering innovative experiences through the ICC website and app. They’re planning to use technologies like VR and web3 to engage with new audiences. At the core of the ICC’s digital world is the ICC Family, granting millions of fans access to exclusive content and unique experiences.

Finn Bradshaw, the ICC’s Head of Digital, expressed his excitement about having Mphasis on board and emphasized their joint commitment to enhancing the digital journey for fans during the World Cup. This event is expected to attract a massive global audience, and they believe Mphasis’ experience will contribute to improving the digital experience for cricket enthusiasts worldwide.

Nitin Rakesh, the CEO and Managing Director of Mphasis, shared his enthusiasm for becoming the Official Digital Consulting Partner for the ICC Men’s Cricket World Cup 2023. This partnership reflects their dedication to the sport and their long-term commitment to advancing cricket technology. Working closely with the ICC, they plan to explore new possibilities in the world of sports and technology, aiming to create valuable experiences for cricket fans all over the world.

Read more:

Miles Bridges has an outstanding warrant for violating a domestic violence protection order, according to police

Shaquille O’Neal set for Reebok return as president 25 years after leaving to start own shoe company

Jon Rahm had an “incredible moment” by establishing a golf garden in a Madrid hospital